Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, although video is an exciting and dynamic medium, too many B2B videos are bland and basic. If you want to differentiate, you need a creative and memorable approach. But what does that look like in the wild? We’ve rounded up some of our favorite B2B video examples to show you how creative you can get—no matter how boring your product may be.

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