INC. – Marketing trends seem to develop overnight, and it can be difficult to keep up with what’s hot — should we be making TikToks or writing blogs? Updating our website or growing our email list? This is particularly true as Covid-related factors continue to impact the ways consumers live, work, and shop. For small businesses to remain ahead of the competition, they must constantly re-evaluate their approach to ensure they can meet their customers’ expectations.
Read more here: https://www.inc.com/jerry-jao/3-overrated-3-underrated-trends-small-businesses-should-know-in-2022.html
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
