We’re entering a low point in our economy. For select businesses, history reflects that keeping ad spend up during a recession is the best practice. It also reflects that relegating that ad spend to road-tested verticals like TV is the way to go. But is it?

Read more here: https://www.adweek.com/brand-marketing/3-ways-brands-can-work-with-influencers-to-recession-proof-their-image/