Did you miss out on this year’s B2SMBI Leaders’ Forum? Then here’s your exclusive, behind the scenes look at some of the content that was collected from this year’s conference.
During the B2SMBI Leaders’ Forum this past May, Cargo’s Small Talk team met with big brands and asked them what they wanted to know about small business owners. Then, Cargo set off to get answers to the brands’ biggest questions.
Click the image below to see the answers.
To see more content like this, visit Cargo’s Small Talk content hub.
Author: Small Talk is an investigation into the world of Small Business. A look into what drives Small Business Owners. And, an exploration of how Big Brands are effectively engaging this highly passionate group of SBOs. Why? Because we believe that if you’re not talking small, you’re not thinking big enough. Small Talk is hosted by Cargo, a full-service marketing and advertising agency that specializes in helping Big Brands connect with Small Business.
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
