You know 52-card pick-up – the cards fly into the air and scatter and you go to your knees to gather each one, count your total, look under the couch, take a deep breath…
The Small Business Marketplace is in the midst of its own version of utter chaos as SMBs rise, fall, get lost, find their way. Meanwhile, those of us in the B2SMB profession are left to pick up the pieces as 2021 approaches and our plans must take shape.
A few weeks back, I took a stab at trying to come up with some new definitions and attributes of Small Business, mid-pandemic, pre-vaccine.
The response was overwhelming, and from that one post and dozens of comments a more detailed breakdown has taken shape.
I hope the on-demand VodCast here gives you more to push and pull against as we all attempt to define the new Small Business taxonomy.
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
