As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. 

Read more here: https://marketinginsidergroup.com/marketing-strategy/account-based-customer-marketing-how-to-stop-the-sales-drop-with-stronger-existing-customer-growth/