American Express announced its 12th annual Small Business Saturday, which will take place on November 27th. The campaign, part of the company’s goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025, features a series of initiatives to drive consumers to Shop Small® during the holiday season.
Read more here: https://www.businesswire.com/news/home/20211114005313/en/American-Express-Celebrates-the-12th-Annual-Small-Business-Saturday®-Bringing-a-Digitally-Integrated-Holiday-Shopping-Experience-to-Communities
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
