B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution
August 27, 2019 01:23 PM Eastern Daylight Time
SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp® (NYSE: RAMP), the trusted platform for accessible and meaningful data, today announced a jointly developed solution with Bombora, providing business-to-business (B2B) marketers with a data solution to more accurately connect with small- to medium-sized businesses (SMBs), an audience that is notoriously hard to identify and target. Leveraging account-based marketing strategies, Bombora and LiveRamp have developed tools to define and target SMB audiences with an intent to purchase products and services in a scalable way.
Read More: https://www.businesswire.com/news/home/20190827005258/en/Bombora-LiveRamp-Partnership-Signals-New-Era-SMB