Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption. Read more here:

B2B Influencer Marketing Analysis: Digitally Native Gen Z and Millennials Dominate the Buyer Population

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Read...

The ‘Flippening’ Will Usher in a Golden Age of B2B Marketing

Brand marketing creates more financial value than short-term performance marketing - the sooner B2B marketers flip their perspective to this way of thinking and start allocating their budgets accordingly, the better it will be...

When is video marketing right for B2B?

Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Read more here:

Taking millennials seriously is key to your SMB strategy

Note to all banking leaders: millennials aren’t kids any more. Generation Y has now surpassed baby boomers as the largest adult population group in the U.S. and within a few years, they are expected...

Council Post: How B2B Marketers Can Define, Communicate And Activate Organizational Purpose

If your organization lacks a well-defined purpose or you’re unsure how to cultivate it, here are tips B2B marketing and communications teams can use to help employees and other stakeholders keep company purpose top...

Why B2B Is Buying A Super Bowl Ad (And How It’s Measuring The...

The Monday after the Super Bowl is a big day for marketers, as people kick around their favorite ads from the game. This year, the Monday after will be especially important for Read more...

What’s Ahead For 2022? A Brand Strategist’s Predictions

The hot trends for the coming year: micro brands, letting customers experience how you make your product, hybrid business models, and book publishing, to name a few of brand strategist Jem Kem's forecasts. Read more...

Clients and creatives concur: 2022 is the year of creativity in B2B

The B2B World Fest was chock full of sessions extolling a big upgrade in creativity in B2B marketing for 2022. Hear what Leaders had to say. Read more here:

Invested millions in your martech stack? Here’s why your B2B performance still sucks

Does the answer to improving B2B marketing success tie back to a problem discovered during World War II? Perhaps. Carbon Design founder Scott Gillum explains. Read more here: