8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting,...

Handshakes or hands-off: Managing the B2B sales experience

There’s much debate about the role of salespeople in a digital world. But as B2B organizations are deciding their sales strategies, there are several points to consider about how, where and when to leverage...

B2B Marketers Keep the Focus on Revenue in 2021

About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report from Fortella that takes a look at the importance of revenue-driven...

The new ‘self-service’ era: where B2B selling is headed in 2021

To survive the impact of COVID-19, B2B organizations must make a successful leap to self-service ecommerce that wins over customers as loyal online buyers, John Bruno of PROS writes. Read more here: https://www.digitalcommerce360.com/2021/01/03/the-new-self-service-era-where-b2b-selling-is-headed-in-2021/

7 Sales Resources That Will Help Your Teams Sell

Sales is never going to be a walk in the park. But these seven resources can make it easier. Read more here: https://www.forbes.com/sites/johnhall/2020/08/23/7-sales-resources-that-will-help-your-teams-sell/#2d8368432ef1

As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound

Seismic, a sales and marketing enablement software, rolled out resources to help its customers adapt to a work-from-home model, helping customers with remote collaboration, meeting the demand for content and fostering digital engagement. Ed...

3 Steps for Getting B2B Sales Back to the ‘Not Normal’ Normal

CRM and digital engagement will play key roles in enabling new selling motions and creating new buying experiences. Read more here: https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=142368

Study Finds 69% of B2B Salespeople Do Not Have Enough Leads in Their Pipeline...

According to research findings released today by ValueSelling Associates, Inc., 69% of business-to-business (B2B) salespeople said they do not have enough leads in their pipeline to meet quota. Given the global pandemic and recession,...

B2B Sellers: Get Smarter About Service Or Become The Latest Churn Statistics

Accenture Interactive’s "Service is the New Sales" study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year, or plan to in the coming...

B2B marketers are all-in on ABM: Here’s what they need

After surveying nearly 7,000 marketers, Salesforce reports 92% of B2B marketers have implemented account-based marketing programs — a practice that involves coordinating comprehensive marketing efforts to targeted key accounts. Read more here: https://martechtoday.com/b2b-marketers-are-all-in-on-abm-heres-what-they-need-241985