Carissa Reiniger
I am a passionate believer in, and advocate for, small business. I started Silver Lining on a mission to help more small business owners make money doing what they love. We have worked with over 11,000 small businesses in 50+ countries to help them build more profitable and sustainable businesses. Our entire team works relentlessly because we know that when small businesses thrive their families are given opportunities, jobs are created, communities are invested in and the economy grows.
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The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.