In short, content should not be about what you need to communicate—your sales pitch, your benefits, why you solve a specific problem—unless it serves a purpose for your audience. These five problems are as lethal as they are easy to fix.
Read more here: https://www.clickz.com/five-problems-with-b2b-content-and-how-to-fix-them/262354/
We are Business-to-Small-Business
If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.
B2SMB Institute
902 South Randall Road Suite 309
St. Charles, IL 60174
info@b2smbi.com
Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn and ultimately help millions of SMBs by helping our Member-brands.
We’re here to ensure that B2SMB Professionals – those whose job depends on winning, keeping and growing Small Business customers – succeed. We serve as an exclusive destination for critical resources, peer-to-peer networking and specialized skills development enriching B2SMB leaders, practitioners, brands and enterprises.
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
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