SMALLBIZAID: When users find exactly what they’re looking for on Google, they have a good experience – websites that help users have a good experience get rewarded with higher rankings.

Read more here: https://www.forbes.com/sites/anniebrown/2021/08/22/for-small-businesses-mastering-googles-ai-is-a-better-investment-than-paid-adsheres-why/?sh=71b525142d70