THE FORWARD 22 SMB FUTURES POWER HOUR –
THE OPPORTUNITIES

When your head is down – making your way through the many crises of the last two years – it’s hard to look up and forward to the future. But that’s just the challenge these B2SMB Leaders have signed up for! We’ve assembled some of our community’s best and brightest to look ahead, over the horizon, to the opportunities they see for their own B2SMB brand, and yours.

THE FORWARD 22 SMB CUSTOMER EXPERIENCE DOUBLE POWER HOUR

THE EXPERTS

Drawing from Accenture’s latest massive Global Study of Small Business, SMEs Angela Fix & Stephanie Gorski talk all things SMB Customer Experience in 2022. Leveraging insights into Small Business needs, their expectations, and their willingness to pay more, our experts lay out specific areas of focus for B2SMB Leaders in every corner of an enterprise.

THE PRACTITIONERS

We welcome two new Members to the B2SMBI community, D&B and Trinet. Joe Pascaretta, GM of D&B’s Small Business unit, and David Hughson, VP of Sales at Trinet, take us to the front lines of how we service our SMB customers. Join us as we define what great service for SMBs looks like today – from inbound vs. outbound models to human vs. digital experiences across the SMB lifecycle.

FROM THE ACCENTURE-B2SMBI GROW SMALL COE

THE RISKS & REWARDS OF PERSONALIZATION

Personalization is considered a must-have in marketing today, but there is increasing concern that personalization gone awry is a death blow. What are the most current best practices for “perfected” personalized marketing? What does it mean if you don’t “get it right?” What does the path to personalization-skill maturity look like? Glen Hartman is the veteran expert we all need to hear from, starting with an overview of the most current capabilities and technologies that enable data-driven SMB personalization up to what successful leadership in this critical discipline looks like.

THE REAL WORLD APPLICATIONS OF VIRTUAL

To unleash the full power of the new physical + virtual hybrid models, B2SMB companies are rapidly pivoting to virtual-first experiences. This increasing shift from in-person experiences (e.g., conferences, product showrooms, shopping experiences) to the virtual world is now squarely in front of us. Wondering how you best service your SMBs in this increasingly virtual world? Or what specific experiences you can deploy to transform your SMB-customer’s engagement? SME Nikki Mendonca brings equal parts application and inspiration to one of today’s hottest topics.

THE FORWARD 22 SMB SURVEY POWER HOUR

Back by popular demand, we bring you a deep dive into what Alignable’s survey of 6.5Mil Small Business Members is telling us – direct from the source. Eric Groves and team once again walk us through the data, the insights and the implications – from native optimism to deep-seated worries, we’ll get a clear picture of what Small Business need to do and want to do in 2022.

HELPING SMALL BUSINESS THINK BIGGER – THE BRAND PERSPECTIVE

Are Small Businesses small for a reason? So the old adage goes. But if the last two years of helping SMBs survive has taught us anything, it’s that their potential has in so many cases gone unrealized, and left them vulnerable. With years between them serving SMBs, Mark Tina & Scott Norwalk believe that perhaps our biggest opportunity in 2022 is to help entrepreneurs think bigger – MUCH bigger. They lay out a map of where the greatest upside resides, and what we can all do to help SMBs realize their fullest potential.

HELPING SMALL BUSINESS THINK BIGGER – THE INFLUENCER / ADVOCATE PERSPECTIVE

Small Business Influencers and Advocates number in the thousands, with an SMB audience of followers/members in the millions. They’ve shared a common mission for decades: to help SMBs grow. But for many Influencers and Advocates these last two years have been more about SMB survival. Like their brand-peers seeking to help Small Business thrive in 2022 and beyond, our Speakers lay out their map of where SMBs greatest upside resides, and where they’ll be focusing their efforts.

THE FORWARD 22 PARTNERSHIP POWER HOUR

Partnerships are hard. From finding partnerships that are genuinely a good fit, to aligning operations between large orgs, to measuring success and optimizing partnership performance, our 5 Leaders do this hard work every day across a very wide range of product and service offerings. If “partnerships” are in your job title or remit, this Power Hour is must-see viewing.