Clay earrings were all the rage starting last year. Pairs that dangle, studs, hoops and zigzags had found their way onto many fashion-forward ears. But the prices were a bit steep for most budget-bound college kids.

Reilly Shaw, 22, and Emily McMullen, 22, thought they’d try their hand at making a couple of pairs for themselves. A year later, the Instagram account — A Hard Clay’s Night — they set up for personal enjoyment has almost 400 followers and they’ve sold over 100 pairs of their matte, minimalist creations.

“I just sent off pairs to customers in South Carolina and Florida,” McMullen said. There’s no brick-and-mortar aspirations or depressing sessions of wondering whether they’re in the red, green or black. There is no overhead or large loans — just earrings. And that’s how they’d like it to stay.

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