B2B organizations and their teams remain siloed. All too often, we buy new technologies, services and data types (e.g., predictive, intent, firmographic, technographic, etc.) for individual use cases without ensuring our investments adhere to a larger, cohesive strategy benefitting the business overall and its customers. Such neglect undermines the potential value of our investments. Here are 5 best practices to embrace.

Read more here: https://www.cmswire.com/digital-marketing/getting-started-with-data-orchestration-for-b2b-marketing-and-sales/