B2B organizations and their teams remain siloed. All too often, we buy new technologies, services and data types (e.g., predictive, intent, firmographic, technographic, etc.) for individual use cases without ensuring our investments adhere to a larger, cohesive strategy benefitting the business overall and its customers. Such neglect undermines the potential value of our investments. Here are 5 best practices to embrace.
Read more here: https://www.cmswire.com/digital-marketing/getting-started-with-data-orchestration-for-b2b-marketing-and-sales/
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
