Google has released a new report with fresh data on how people are searching for small businesses in the United States.

Local business search is experiencing “tremendous” momentum, Google says, with as much as 350 times more search interest in “local” + “near me” compared to 10 years ago.

Search interest in “mom and pop shops” are at a three year high, with particular interest in restaurants, diners, pharmacies, coffee shops, and pizza places. Search interest in “local shops” also hit a record high last year.

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