Like many entrepreneurs and small businesses, Novo Guitars in Nashville had to quickly adapt to the new normal during the pandemic.
Read more here: https://www.usatoday.com/story/money/2020/09/13/small-business-novo-guitars-turns-direct-sales-survive-covid-19/5770744002/
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The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
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