Strategies followed by microbrewery Evil Genius, including the introduction of a Tiger King-themed beer provide lessons that can used by small businesses.

Read more here: https://www.forbes.com/sites/charlesrtaylor/2020/05/05/how-can-a-small-business-stay-afloat-during-covid-19-lessons-from-a-microbrewery-and-tiger-king/#463f55ac70f7