Around 70% of small businesses were financially affected by Omicron, according to a study by Goldman Sachs. Fortunately, there are a few options to help businesses bounce back. Firstly, businesses should research funding and loan opportunities available to them outside of traditional lending. Over five million new businesses started in 2021. Consequently, in 2022, these new small business owners’ needs include raising affordable capital to scale their business, developing efficient digital marketing to get more customers, and most importantly, finding time to run their business.

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