With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of B2B?”

When most marketers hear the phrase “influencer marketing”, their minds quickly jump to an image of a famous reality TV star pushing the latest protein shake or fashion item. Fortunately, that’s not what this infographic is about.

Read More: https://www.socialmediatoday.com/news/how-to-build-a-b2b-influencer-marketing-strategy-for-2020-infographic/561542/