Today, nearly every action taken by a consumer generates data, and the price point of data analytics technology is now within the budget range of most small-to-mid-sized firms.

Your competition’s rigorously analyzing consumer behavior, and if you’re not – your organization will get left behind. Before you can level up your data analysis capabilities, however, you need to figure out what business intelligence tools to use as well as how your organization works with information.

Read more here: https://innovationmanagement.se/2019/12/03/how-to-figure-out-what-business-intelligence-tools-your-small-business-needs/