Content is now playing a vital role as B2B decisionmakers are spending more than 57% of the purchase cycle engaging with content before they ever reach out to sales representatives. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.
Read more here: https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/