B2B loves to rely on specific types of content to engage buyers: case studies, white papers, and blog posts. Yes, these are all highly effective ways to generate leads and achieve other business objectives. But, they are not the only forms of content. B2B organizations should consider dedicating resources to creating interactive content that may also resonate with the target audience.
Read more here: https://www.business2community.com/content-marketing/improving-the-b2b-customer-experience-with-interactive-content-02320539
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