Ketchum Expands B2B Specialty, Leveraging Decades of Award-Winning Marketing and Communications Work

NEW YORK, Nov. 19, 2019 /PRNewswire/ — Every B2B company wants to connect with millennials. They’re the largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks. They’re also known as digital natives who are always online. But what if companies have it all wrong? A new study of B2B millennial decision-makers by global communications consultancy Ketchum busts some popular myths about this coveted 23- to 38-year-old demographic as they emerge as business leaders.

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