Many companies find that advertising on Amazon helps drive sales, and experts acknowledged it could be more effective in some cases than Google or Meta. But some of the more than 500,000 small and medium businesses in the U.S. who sell on Amazon feel that if they do not pay for expensive ads on it, people will never see their products.
Read more here: https://www.nbcnews.com/tech/small-businesses-say-are-hurt-rising-costs-advertise-amazon-rcna16685
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