21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology
ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report, ‘Moving to ABM Maturity: 2019 ABM Benchmark Study.’ This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B marketing and that the most mature ABM programs are even more effective.
According to the study, the positive business outcomes of successful ABM programs are clear: 71% of companies that invest in ABM report that their return on investment is somewhat or significantly higher than traditional marketing programs.
Read more here: https://martechseries.com/sales-marketing/b2b-commerce/new-study-shows-spending-account-based-marketing-continues-surge/
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
