21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology

ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  ‘Moving to ABM Maturity: 2019 ABM Benchmark Study.’ This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B marketing and that the most mature ABM programs are even more effective.

According to the study, the positive business outcomes of successful ABM programs are clear: 71% of companies that invest in ABM report that their return on investment is somewhat or significantly higher than traditional marketing programs.

Read more here: https://martechseries.com/sales-marketing/b2b-commerce/new-study-shows-spending-account-based-marketing-continues-surge/