Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover what 2020 has in store so we can seize opportunities, prepare for challenges, and ultimately improve the effectiveness of our content marketing efforts.
2019 was a bonding year for elevating experiences, with many B2B marketers making significant investments in interactive content, influencer content collaborations, and multi-faceted campaigns. 2020 will be the year where many brands will cement experience as a strategy.
So, what does this look like in 2020? Below we dive into our top 10 trends and predictions for 2020—each of which have overt or underlying ties to experience.
Read more here: https://www.toprankblog.com/2019/12/b2b-content-marketing-trends-predictions-2020/