The “second horizon” and how companies can accelerate what they do and how they work will help capture revenue quickly for any recovery. That element of speed and agility in particular is crucial because this once-in-a-generation challenge is likely to have a profound impact on who is left standing when the crisis finally abates.
Read more here: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/rapid-revenue-recovery-a-road-map-for-post-covid-19-growth