Research Sponsor
Research Partners
Phase 1 of the B2SMBI Brand Confidence
Click Here to Download Phase 1
Download your copy of the B2SMB Institute’s 2019 SMB Brand Confidence Research – Phase 1 Report today for details behind our key findings, including:
-
-
How SMB buying behaviors change by lifestage
-
-
-
How Digital savvy influences brand confidence
-
-
-
How SMB purchasing breaks down into 3 distinct processes
-
-
-
How SMBs experience your brand at different touchpoints
-
-
-
How the landscape of SMB Brand Confidence varies widely across segments and between brands
-
How SMBs Buy
Our Research will effectively “translate” the SMB buying process into a more consistent, better defined decision-making framework. Our summary and detailed insights will help B2SMB enterprises more readily understand and apply this framework to better market, sell, serve & keep SMB customers at scale.
What You Can Do
Our Research will measure the impact of your B2SMB enterprise’s actions and behaviors on your Brand Confidence Score. Isolating the impact of all your key SMB customer touchpoints (product development, marketing, sales, fulfillment, service) you’ll have a roadmap of what’s working, and what isn’t.
Planned Outcomes of Our
2019 B2SMB Brand Confidence Research:
We will define an SMB purchase decision-making framework that accurately identifies common details of the SMB buying process, including buying criteria and other purchase factors, product/service adoption, use and retention criteria.
We will map this SMB purchase decision-making framework to common, easily applicable SMB profiles/personas valuable to B2SMB brands.
We will establish a working definition of B2SMB Brand Confidence while developing, measuring and tracking a variety of Brand Confidence factors.
We will identify tangible, actionable insights B2SMB Brands can apply across all operational SMB touch points to improve Brand Confidence and hence SMB market performance.
We will publish our research findings in running “Flash” reports and findings, culminating in a Comprehensive Report with Executive Summary (free to Members), as well as Detailed Functional reports by B2SMB Brand (for purchase).