The best B2B referrals come from a well-reasoned framework that you adapt to your professional style. Read more here:
Business-to-business (B2B) buying cycles have grown increasingly complex over the years, with 77% of buyers agreeing their last purchase was over complicated. Typically, the B2B buying cycle can last from a couple of weeks to months, with an average of 6 to 10 people involved, according to Gartner. Most...
Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service. Read more here:
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Read more here:
In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a...