It’s not all doom and gloom. Even in the darkest times, small business owners are showing us all just how innovative and resilient they can be. Nearly 30% of small businesses have shortened their hours. Over one-quarter have asked customers for financial support. Almost 20% have adjusted employee salaries or hours. Another 19% have applied for a working capital loan, a five-fold increase in a matter of weeks.
Read more here: https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/12/small-business-response-to-covid-19-shows-long-term-growth-potential/#6ef21e3d2bfb
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
