The study reveals that optimism is starting to improve, and business owners are looking to move past COVID-19 as quickly as possible. Most business owners in moderately affected business segments feel they will be back to pre-pandemic sales levels by the second half of this year. Harder hit segments, like hospitality and travel, feel it will be well past this year before they get back to normal. When asked about the most significant challenges their businesses face over the next few months, managing cash flow (60 percent) and getting customers back (48 percent) were among the top reasons.
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