As President of one of the largest media companies in the US, it’s safe to say Kim Guthrie knows a thing or two about marketing. And, with 14 television stations, more than 60 radio stations, and tons of publications, that means Kim and her team are constantly selling to SBOs.
But, while selling to an SBO, how do you keepselling to an SBO to create repeat business? Well, Cargo asked, and Kim answered. Listen to one of the industry’s best and get the details on how brands can continue their connections with SMB customers after the sale.
About Kim Guthrie
Kim Guthrie is President of Cox Media Group (CMG), an integrated broadcasting, publishing and digital media subsidiary of Cox Enterprises, Inc., based in Atlanta, GA. As President, Kim oversees all content, sales, and operations for 14 broadcast television stations; more than 60 radio stations; seven daily newspapers, 11 non-daily publications; and more than 100 digital sites and services. Kim also serves on the executive board of directors for the National Association of Broadcasters (NAB).
And is on the board of directors for the Broadcasters Foundation of America and the Metropolitan College of New York. She is a multi-year honoree as Radio Ink magazine’s “Most Powerful People in Radio” and “Most Influential Women in Radio.” She also was named “Woman of Distinction” by the March of Dimes and “Humanitarian of the Year” by the Muscular Dystrophy Association.
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Get more SMB insights from Cargo at next week’s B2SMBi Leaders’ Forum, where Cargo’s CEO, Dan Gliatta will share video highlights from recent interviews with small business owners. And on Day 2, he joins a SuperPanel with Cisco’s Jenn Allen and Dell’s Iris Hickenbottom to discuss “Reaching & Engaging SMBs: Overcoming Your SMB Targets’ Deficits in Time, Attention & Trust.”
Author: Small Talk is an investigation into the world ofSmall Business. A look into what drives Small Business Owners. And, an exploration of how Big Brands are effectively engaging this highly passionate group of SBOs. Why? Because we believe that if you’re not talking small, you’re not thinking big enough. Small Talk is hosted by Cargo, a full-service marketing and advertising agency that specializes in helping Big Brands connect with Small Business.
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
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