The March 2020 survey of 600 global decision-makers in IT, e-commerce and marketing roles at B2B organizations indicates 41% of respondents believe selling directly to customers online is the most significant opportunity for their business in the next year.
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If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.