If there is one thing that saved retail in 2020, it was eCommerce. Consumers trapped in their homes, with time on their hands, came to depend on businesses that could keep them connected with the outside world. Companies that could keep up with demand were able to survive in ways unfathomable even 15 years ago. Unfortunately not every retailer and manufacturer has the crucial capital needed to reinvest in additional inventory.
Read more here: https://finance.yahoo.com/news/unsung-hero-small-business-inventory-135200904.html
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
