The latest batch of SMB-oriented research was showcased June 13-15 at Street Fight Summit 2017 in Brooklyn. Among the most compelling factoids:
1. Top SMB digital interests (in order): Real time location data, mobile push offerings, targeted tv ads, mobile wallets, VR/AR, beacons; streaming audio/podcasting, on demand delivery, chatbots, voice search and wearables (Street Fight)
2. Most widely subscribed SMB features: 32% CRM; 25% payroll and other human resource solutions; 22% marketing and ad solution; 21% finance and operations 19% supply chain services (LSA)
3. Where SMBs need the most help: SEO, paid search, reputation management/review generation (Street Fight)
4. SMBs’ biggest problem: Not enough of a marketing budget to drive people into stores (Street Fight)
5. Use cloud tech companies or media companies? 62% prefer cloud tech companies over media companies (LSA)
6. Single Provider or Multi providers? 60% would rather work with single provider (LSA)
7. SMB Cloud laggards: 57% are not shifting to cloud solutions. They are “comfortable” with what they have today (LSA)
8. Robbing Peter to Pay Paul: More than 75% fund their digital marketing efforts by cutting traditional budgets (Borrell)
9. How Much Go Daddy Spends to acquire a customer: $60 (Go Daddy)
10. How Much has YP reduced cost per lead since last year: 12% (YP)
Posted by Peter Krasilovsky, LocalOnliner
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
