To better understand the relationship and frequency of branded and unbranded search, Uberall looked at 22 global brands, with 48,000 locations and more than 450,000 SMBs between August 2018 and August 2019, to develop two reports that examine branded and unbranded search trends.
Read more here: https://www.demandgenreport.com/features/news-briefs/uberall-report-highlights-increase-in-b2b-unbranded-search