The Problem: Many B2SMB companies understand the reach and influence of persuasive industry voices, but have trouble figuring out how to best engage with these influencers and leverage them to connect with small businesses. Influencers can connect with small businesses with credibility and authenticity that B2SMB companies can sometimes find difficult to project on their own.

The Process: Creating pilot projects like research surveys and content marketing campaigns with an influencer partner can leverage their audience and help to determine the best process for maximizing ROI. Providing valuable content or marketing tips can associate your brand with value and trust, and can open the door for further engagement down the line.

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B2SMB Playbook – Using the Power of Influencers to Reach SMBs