The Problem: Many B2SMB companies understand the reach and influence of persuasive industry voices, but have trouble figuring out how to best engage with these influencers and leverage them to connect with small businesses. Influencers can connect with small businesses with credibility and authenticity that B2SMB companies can sometimes find difficult to project on their own.
The Process: Creating pilot projects like research surveys and content marketing campaigns with an influencer partner can leverage their audience and help to determine the best process for maximizing ROI. Providing valuable content or marketing tips can associate your brand with value and trust, and can open the door for further engagement down the line.
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B2SMB Playbook – Using the Power of Influencers to Reach SMBs
The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
Our rapidly growing community is our foundation: from C-Suite to front lines, our Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.
