The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year, making it a huge business opportunity. But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk, as some 44% of B2B buyers say they have switched sellers in the past 12 months.

This picture is even more acute among frequent buyers, as 6 in 10 (62%) that shop weekly claim they have switched in the past year, while around one-third (36%) plan to do so in the coming 12 months.

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