There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. While content marketing for both types of brands begins by understanding the pain points of their audience and ends with driving revenue, their approach is vastly different due to the difference in the buyer’s journey, motivations, and decision-making process.
Read more here: https://www.martechadvisor.com/articles/content-marketing/what-is-b2b-content-marketing/
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With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn and ultimately help millions of SMBs by helping our Member-brands.
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The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
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