What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.” Here’s why it’s a game-changer for Marketers.
Read more here: https://marketinginsidergroup.com/agile-marketing/what-is-pdca-and-why-it-matters-for-marketers/