The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilized by the possibilities. Which of the many thousands of platforms should you pick? How might those solutions support your future needs? Is there another platform around the corner that would serve you better?
Read more here: https://www.b2bmarketing.net/en-gb/resources/features/whats-typical-martech-stack
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