In just the last 10 years, influencer marketing has risen from obscurity to the top of the B2B CMO’s agenda as the most effective way to connect and interact with customers and prospects, and drive brand awareness.

Read more here: https://www.forbes.com/sites/michaelfertik/2020/07/02/why-is-influencer-marketing-such-a-big-deal-right-now/#52e6981f75f3