As small and medium businesses (SMB) seek to use the upcoming festive season to reach out to existing and potential customers, they are struggling to use platforms like Facebook to their advantage instead of spending their entire budget to run an ad on TV, in a newspaper or on a billboard, or rely on word of mouth.

Read More: https://www.thedrum.com/news/2019/10/29/why-small-and-medium-businesses-are-shunning-traditional-ads-during-the-festive