Small Business gave the concept of big data the cold shoulder. To them, it was just another fad, a ship passing in the night, barely seen under the light of a pale moon. However, there are vital reasons to pay attention to big data, even if you’re a little guy.
Read more here: https://www.forbes.com/sites/forbestechcouncil/2020/05/20/why-small-business-can-no-longer-ignore-big-data/#59d784b27639